Bharati Shankaran Hemmady

Speaking about the power of internet she gave the recent example of Vinod nonstick cookware. "there was so much product parity , we were at a loss on how to make the communication different. I surfed for two days, looking for something that would give Vinod an edge. Finally I keyed in "D Plus' - the special coating they used. Google search informed me tha it was ideal for frequent use. Bingo - we had our USP, and a much-needed one in the noon-stick category. After that it took me all of ten miutes to come up with four different campaign ideas. But what went through was :Lambe race ka tawa! The sales went up by 400%. thank you google! "