Bharati shankaran hemmady

Bharati Shankaran hemmady the author of my all-time favourite TV commercial, Surf Ultra - daag dhoondte reh jaoge, says the basic thing for a copywriter to keep in mind is the consumer. Most people, the client, creative or Client servicing, tend to intellectualize, while evaluating an ad. React like a consumer, she says. Is your first reaction awe, amusement, horror or boredom? That is also going to be the consumer’s reaction. . Don't send a memo to the consumer. we won't read one if we got it, will we