Bharati shankaran hemmady, author of iconic ad lines like surf ultra dhoondte reh jaoge, and burra na mano ariel hai, has written powerful screenplays in different genre. Although her favourite genre is comedy, she finds herself outting a message in her films in an entertaining way.
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Bharati Shankaran, the author of my all-time favourite TV commercial, Surf Ultra - daag dhoondte reh jaoge, says the basic thing for a copywriter to keep in mind is the consumer. Most people, the client, creative or Client servicing, tend to intellectualize, while evaluating an ad. React like a consumer, she says. Is your first reaction awe, amusement, horror or boredom? That is also going to be the consumer’s reaction. . Don't send a memo to the consumer. we won't rad one if we got it, will we
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